Joud Home Accessories

Joud: Contemporary Home Accessories in Zamalek

Name:Joud Home Accessories

Type:Home Accessories

Category:  Shopping

Address:Above Picasso Gallery,, Hassan Assem St, off of Brazil St.

Area:Zamalek

City:Cairo , Egypt

Telephone:0110005232

Open:11:00AM– 9:30PM except Sundays. Friday 2:00PM– 9:30PM

KarimRahman

Zamalek is certainly the go-to place for the eccentric Cairo shopper. Little by little, it reveals hidden shops that surprise and cater to a very specific clientele with very specific needs. It certainly did not fail with its newest revelation, Joud, located on Hassan Assem Street, just off Brazil Street and above Picasso Art gallery.

At first glance, the window display is reminiscent of a fabric shop, with colourful strips of fabric hanging in plain view. However, upon further inspection, you’ll discover the wide array of products offered at Joud. Juxtaposed with the brightly coloured, turquoise mural, the products certainly catch your eye, and we couldn’t help but explore the shop’s interior.

You might be a bit disappointed if you think the shop will offer much room for exploring. It might be a small, rectangular room crammed with much of Joud’s products on display; but its bright colours and vivacious oriental background music give off a lively vibe, while still managing to elicit a homey atmosphere.

Joud basically provides the shopper with a wide collection of artistic home accessories, ranging from trays to custom-designed chintz armchairs. The products are more or less targeted towards the urbanite that wants to add an ecliptic zest and a unique, somewhat folkloric touch, to their homes. It is basically a mix of the contemporary and the folkloric; from mugs (45LE) and photo blocks (60LE) carrying printed, hand-drawn pictures of famous Egyptian figures such as Om Kolthoum, Soaad Hosni and RoshdyAbaza; to a set of coasters (130LE) encased within a rich wooden frame that – if collected in fours – provides you with a beautiful collage of different images like appealing hand-drawn patterns or more pictures of classic Egyptian screen icons.

However, one of the most prominent highlights that caught this reviewer’s eye was a set of coasters that, when laid out together, created a collage of newspaper clippings, depicting the most important events of the January 25th revolution. It could most certainly be seen at as innovative and relevant.

While it may not cater to more traditional decor tastes, Joud will certainly provide you with a new and fun shopping experience. If they would only invest in more signs to lead shoppers towards the venue; it would certainly have the potential to become one of the most popular home accessory shops that truly stand out in Zamalek.

Best bit

The shop’s attention to pay tribute to Egyptian folklore and art.

Worst bit

Some people may view the products as overpriced for their nature.